Wacker Neuson, one of the lead manufacturers of compact and construction machines, issued a request for proposal for a new booth design at the 2020 ConExpo in Las Vegas. Working with the booth design team we developed a heavy metal concept that highlighted the strength of their machines as well as created a stimulating and exciting atmosphere for attendees. We applied this concept to the structure of the booth, the graphics and the minute details including hospitality offerings and entertainment. Our proposal struck a power cord with the client, won the bid and the space was a top hit.